AI Insights · Timothy · January 2025
Top 5 Social Networking Apps on iOS in Italy: Q4 2024 Performance
Explore the performance trends of the top social networking apps on iOS in Italy during Q4 2024, including download and active user metrics.
In the fourth quarter of 2024, the iOS social networking landscape in Italy was dominated by five key applications, each showing unique trends in downloads and user engagement.
Threads from Instagram saw fluctuating weekly downloads, peaking at 71K in early October before experiencing a steady decline to around 47K by the end of December. Active users consistently increased, reaching approximately 1.77M by the quarter's end.
Google Meet maintained a moderate download pace, with numbers peaking at 50.7K mid-November. Active users showed an upward trend, growing from 274K to over 350K by mid-December, though there was a drop to 251K in the final week.
WhatsApp Messenger enjoyed stable download figures, with a notable spike to 53.6K in late December. Active user numbers remained remarkably stable around 12.2M throughout the quarter.
Telegram Messenger experienced steady revenue growth, starting at $31.6K and reaching $37.7K by the end of December. Downloads varied, peaking at 28.3K in early October, while active users hovered around 4.6M, showing slight fluctuations.
Lastly, Facebook demonstrated consistent download activity, with a notable increase to 30K in late December. Revenue remained relatively stable, ranging from $11.4K to $14K, while active users slightly decreased from 7.3M to 7.18M.
These insights are based on data from Sensor Tower, where more detailed analytics are available for those interested in deeper exploration of the social networking app market.
